They are used for production, shipping, pricing, etc. Coupon family codes are used only for coupons, and they are not registered in GS1 so it is not publicly available information.
Type in a UPC on the internet and you can find the product. However, with coupon family codes, if a company wants to change one, they can. There is a clearinghouse that takes care of family codes.
The system was set up such that it was never intended that consumers would be able to know what coupon family code a product is in. And of course, now we have the GS1 databar which was an entirely new encoding system for coupons.
Old Spice Coupons and Printables
It gives manufacturers up to 70 digits to use to explain their coupon. But that is still not enough to include the information on potentially , different product UPCs. So they stuck with the three digit coupon family code.
The only significant change in this regard is that they made it impossible for the consumer to look at the coupon barcode and know would coupon family codes are included unless you have a tool like QSeer. Paste the code into the "Promo Code" box on the checkout page, then hit "Apply" to save on your qualifying purchase.
Discounts will automatically appear on the store page. Click the "Shop Now" button to start your order.
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